Horeca Trade, founded in 2003 in the United Arab Emirates by CEO Hisham Aljamil, was established with the purpose of enabling foodservice operators to deliver exceptional dining experiences. In 2005, the company partnered with Bidcorp, a leading global foodservice distributor, to form Bidfood Middle East. With a vision to be the leading partner in the foodservice channel, Horeca Trade is dedicated to supporting food operators in providing outstanding dining experiences to their customers